Disclosure: I was not compensated for this post but received products for review purposes. All opinions are my own.
After what felt like a week of living in Seattle, the sun finally graced us with its presence today. I hate to admit how much I’m affected by the weather, but on gray, rainy days, all I want to do is pull the blanket over my head and listen to an unending loop of Bright Eyes songs. With the sun shining, it was the perfect day to test out the new eco-luxe cosmetic line by W3ll People, now available at Omaha’s Whole Foods Market.
Totally stepping outside of my comfort zone with this non-food-related post, but you guys will throw me a bone, right? W3ll People, based in Austin, Texas, is the brainchild of an elite makeup artist, eco-entrepreneur and dermatologist. The company strived to create a line of super-premium cosmetics that don’t contain any of the toxic, harmful artificial chemicals contained in conventional makeup. W3ll People’s products are also handmade in small batches in the U.S., with no fillers, propylene glycol, petrochemicals or petroleum by-products.
Whole Foods Market is the exclusive brick-and-mortar retailer of W3ll People in the Midwest, they just launched the brand in Omaha. My dear friend, Cass, marketing director at Whole Foods Omaha, generously gifted me with a deluxe VIP bag to test and share my thoughts on. Here’s what my gorgeous little bag contained:
- Universalist Multi-Stick (3g sample size)
- Bio-Correct Multi-Action Concealer (4 ml sample size)
- Elitest Eyeshadow Poweder #814 Sparkling Salmon (1.5g sample size)
- Expressionist Mascara in Black (Full size)
- Bio Extreme Lipgloss in Nude Rose (Full size)
- Nudist Colorbalm in Poppy (Full Size)
When I grabbed the products to shoot I totally blanked on the Nudist Colorbalm, so it’s not represented in any of the photos. I’ve been putting the products to the test over the past few days, and I absolutely love them. As soon as I unpackaged everything, it was evident that this was a super premium cosmetics line. I love the minimalist, inviting package design that allows the products to speak for themselves while conveying their high-end, high quality pedigree.
I’m a sucker for a beautiful shimmery shadow, and the Elitist in Sparkling Salmon didn’t disappoint. It’s a soft shimmery pale salmon that lights up the brown bone or lid. It’s also versatile enough to be used as a highlighter. I had a hard time getting the plastic off, so I eventually just gouged it open with the end of my tweezers.
The Universalist Multi-Stick is a lazy person’s dream come true. It can be used on cheeks, lips and eyes. It has a creamy texture that’s endlessly buildable and blendable. The Colorbalm is the equivalent of a high-end chapstick with a subtle tint. It’s loaded with beeswax and safflower oil for shine and moisture.
Finally, the Expressionist Mascara is W3ll People’s crowning achievement. Its unique brush creates voluminous, fluffy lashes that never clump. I’m a little obsessed with mascara and always try the latest and greatest products. In addition to delivering amazing results, it’s free from petroleum, parabens, gluten, coal tar and aluminum. Perfect for day, I’d recommend pairing it with some falsies for a touch more drama after dark. W3ll People’s Bio-Correct Multi-Action Concealer is fabulous, with blendable texture that promises to depuff eyes, while firming and brightening.
Finally, the last product I tried was W3ll People’s Bio Extreme Lipgloss. In general, I’m not a lipgloss user, but I did like this product. It has a nice, velvety texture with an exotic, warming “flavor” of star anise and mint. It’s supposed to deliver a little lip plumping, but I didn’t notice any change.
Here are all the products paired together for a lovely glowy spring look.
Now through 5/5 if you spend $40 or more on W3ll Products at Whole Foods Omaha, you’ll receive a FREE travel size of Expressionist Mascara, perfect for tucking into your clutch or travel bag.
Also, I am completely obsessed with my new photography background by Erickson Wood Works. Featured in this post is Shipwrecked.